In recent years, poultry meat consumption in Russia and Ukraine has increased and quickly reached the average levels in EU countries, according to the latest report for meat industry in Europe by Terry Evans.
Price competition, comfort and hygiene issues will guarantee the continuous growth of poultry meat consumption (chicken most of all) in recent future.
The world meat consumption per capita in retail weight is expected to reach 36.3 kilos by 2023, which is 2.4 kilos more than the average value for 2010–2012, with 1.7 kilos, or 72% of tis growth, belonging to poultry meat. By 2023, poultry consumption in the world will reach nearlt 15 kilos per capita (retail weight, which is 88% of slaughter weight).
According to the forecasts, in Europe the value for poultry meat counsumption in 2023 will be at the level of 23.6 kilos, compared to 21.2 kilos in 2011–2013, with the similar EU values of 21 and 22.2 kilos.
Data for poultry meat consumption from FAO (see table 1 and diagram) are present in slaugter weight. The numbers are not really related to consumption, they present the value of poultry meat volume available for consumption. The production volume is valued, taking into count all trade, changes in resources and losses from keeping and transporting.
The increase in poultry meat consumption in all regions of the world from 2000 to 2011 is obvious. It is no wonder that the lowest consumption level of 6.2 kilos per capita is seen in Africa, but even here it has grown by nearly 2 kilos per capita a year.
Poultry meat consumption per capita in 2011 was the highest in Oceania, with more than 42 kilos per capita, having grown by 12 kilos since 2000. But we should remember that the population of this region that time was only 37.2 million people (0.5% from the world value), compared, for example, to 1.057 billion (15%) of people living in Africa.
North and South America have increased poultry meat consumption to the level of 38.6 kilos per capita during the observed period.
The increase in poultry meat consumption in Asia was quite small, by 2.8 kilos, but the comparison should notice the region's population, which was 60% of the world value in 2011.
In Europe, poultry meat consumption has grown by 5.8 kilos, compared to the average world level of 3.4 kilos. Nevertheless, the increase in poultry consumption in the EU was only 2.1 kilos, with the higher average consumption level for the whole Europe.
Table 2 highlights the rapid growth of poultry meat consumption which has taken place in Russia and Ukraine.
Though in Ukraine the level of 22-23 kilos per capita has been kept since 2008, the average growth of 4 kilos in 2000 was unexpected. Poultry consumption in Russia has grown by more than 13 kilos per capita during the reviewed period. The fact is that retail weight consumption levels in Russia and in Ukraine, according to the forecasts, will reach 30.1 and 25.8 kilos correspondingly by 2023.
As for the European Union, the total poultry meat consumption volume, according to the forecasts, will increase from nearly 12.3 million tons in 2013 to more than 13 million tons in 2023 – these values are equivalent to consumption growth of 21.2 to 22.1 kilos per capita.
The key factor having influence on poultry meat consumption growth is any change in population.
Here, the picture will not be positive for Europe, as after reaching the peak of 743,700 thousand people in 2010 its total population will fall to the level of 743,400 thousand people in 2030 (see table 3). Thus, the share of Europe in the world population will fall from nearly 12% in 2000 to only 8.7% in 2030.