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Reader's audience

Prime target audience of our editions consists of food industry enterprises top managers– general managers, deputies, department heads, industrial engineers and engineers. Those are energetic and goal-oriented leaders who prefer to keep up with the market and get highly valuable information fast. Those are primarily projectors for whom constant improving of business, work process optimization, business and production innovation are daily tasks. About 80% of our subscribers hold key positions in enterprises being actual decision makers. Production engineers, sales and marketing managers make up the rest of the reading audience. The magazines are popular with students of industry-specific universities – future engineers and top managers.

 

Magazines content

Professional magazines and newspapers combine detailed topic analysis, creative and outstanding design and high-quality print. This might be a short summary of SFERA’s business. Our magazines strive to satisfy readers’ need for timely, trustworthy and detailed information on meat, dairy, bakery, confectionery, fish and poultry food industries. The magazines highlight news and market tendencies, current industry challenges, speak of the new technology, ingredients, equipment, contain interviews with renowned scientists. Market leaders share their technological and managing solutions. Magazines provide maximum of strategic information useful for decision-making, as well as competitive market reviews, cooperation offers, latest news on ingredients, equipment and material, financial, legal and logistic services. SFERA magazines are international editions distributed and popular in Russia, CIS countries and abroad. This is why lots of editorial content is translated into English.

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